Right from the beginning of the modern-day Pentecostal movement, the name Apostolic Faith Mission (AFM) was synonymous with “Pentecostal”. When the first Pentecostal missionaries came from America, they brought the name with them. Although the name fell into disrepute in America, the AFM in South Africa retained the name.
By “Apostolic Faith” the early pioneers wanted to incorporate the apostolate idea in the name of the movement. This implies a “New Testament” church, a church like in the Book of Acts, a church as it was in the days of the apostles. In doctrine and in life itself, they strived to be a continuation of the church in Acts. The addition of “Mission” links up with the apostolate idea. Just as the early church was a church of action, an outgoing church, a church for the nations, a mission-minded church, they wanted to be the same. The name “Apostolic Faith Mission” does not only make theological sense, it displays our true DNA.
The two prominent symbols in the AFM logo, i.e. the cross and the crown, were used in combination first by the Holiness movement of the 19th century and thereafter by the Zionist movement in America at the end of the 19th century. The AFM accepted this logo right from its establishment – probably due to John G Lake’s earlier involvement with the Zionist movement. The original symbols of the cross and the crown date back to the 4th century after Christ. In the early AFM regular reference was made to: “No cross, no crown.”
Corporate ID and Branding
For more information regarding the AFM Corporate ID and Branding guidelines, please click here